1. The first is in the bill-paying convenience that more and more consumers are turning to. Apps such as Doxo, Adaptu, and Mint allow users to pay their bills via their phones or other mobile devices; these apps also include built-in reminders, account balancing, and budgeting tools.
2. The second way mobile payments are gaining popularity is with the opportunity to instantly pay for a purchase. One example of an app that allows this is the Square app that lets users pay for, say, meals at restaurants with a single click or tap on their mobile screen. This way, the consumers pay instantly for the product or service, and the amount is immediately deducted from their account, which is a benefit to the person or business they are paying as well.
3. A third way that mobile payments are gaining popularity is in the use of mobile payments for mass transit or entrance into museums, movie theaters, and gyms. Consumers enjoy the convenience of having a membership card as well as a form of payment rolled into one application.
4. Finally, mobile payment apps can also double as loyalty cards, allowing merchants to reward customers for their business in the form of coupons and gifts.
| < Prev | Next > |
|---|
